Supreme will relocate its flagship store from Fairfax Avenue to West Hollywood, where it will replace the addresses where it has been located there after 19 years. Featuring distinctive box logos on the exterior and an all-white interior, the new location is a reimagining of the previous Tower Records. The room is strewn with Serval’s art installations, and the wall is adorned with the brand’s merchandise and skateboard decks. The most notable feature of the venue is a skate basin created by Simparch and hangs suspended in the air. The new Supreme store located at 8801 West Sunset Boulevard in West Hollywood is now open to the public.
