In a world filled with fast fashion and mass production, true craftsmanship is more important than ever. That’s why the collaboration between Imogene + Willie and Weiss Watch Co. stands out. Their 38mm automatic watch is more than a timepiece—it represents a revival of American watchmaking, deeply rooted in tradition and designed to last for generations.
Handcrafted Precision: A New American Classic
At the heart of this collaboration is Cameron Weiss, a Swiss-trained watchmaker based in Nashville, who is leading a renaissance in American watchmaking. He personally assembles each I+W x Weiss Watch Co. 38mm automatic watch by hand, ensuring unparalleled craftsmanship. What truly sets this watch apart isn’t just its sleek design but the extraordinary attention to detail. For example, Weiss inspects and measures every component down to 1/10th of a micron, guaranteeing absolute precision. In today’s world, such a level of dedication is hard to find.
A Timeless Heirloom, Crafted for the Future
The I+W x Weiss Watch Co. 38mm automatic isn’t simply a watch—it’s designed to be passed down through generations as a cherished heirloom. Its elegant, yet understated design perfectly balances classic sophistication with contemporary appeal. Additionally, the handcrafted leather strap adds a touch of timeless luxury. Each watch comes packaged in a custom indigo-dyed I+W pouch and a red oak wooden box, which includes a signed certificate of authenticity from Cameron Weiss. These details combine to create an unboxing experience that feels as special as the watch itself.
The Revival of American Craftsmanship, Proudly Made in Nashville
What makes this collaboration even more remarkable is the story behind it. Rather than outsourcing production, Cameron Weiss made the deliberate choice to manufacture most of the watch’s components in-house. This approach reflects his commitment to bringing back the lost art of American watchmaking. Based in Nashville, Weiss Watch Co. has quickly established itself as a key player in the movement to revive high-quality, American-made goods. Nashville, known for its thriving creative community, has become the perfect home for Weiss Watch Co. This city not only fosters innovation but also celebrates craftsmanship, making it the ideal environment for brands like Weiss and Imogene + Willie to thrive.
Limited Edition: A Must-Have for Collectors
As part of Imogene + Willie’s 15-year anniversary collection, the I+W x Weiss Watch Co. 38mm automatic is extremely limited in quantity. Each collaboration in this series highlights the concept of “functional art,” and this watch is no exception. Whether you’re a seasoned collector or someone who values quality and heritage, this limited-edition timepiece offers a unique opportunity to own a piece of American watchmaking history.
In an age of disposable products, the I+W x Weiss Watch Co. 38mm automatic watch serves as a reminder that craftsmanship, dedication, and artistry still matter. Its creation not only revives a rich tradition but also sets a new standard for the future of American-made timepieces.
