The world’s largest gathering of game developers, GDC 2023, is in full swing, and there’s a buzz of excitement around a mysterious Oscars-style red carpet and stage. This year, game developers of all sizes can share the limelight and promote their games on stage, live stream, and on social media, thanks to gamer grandma and her robotic feline buddy.
Located in the prime location of the Moscone South lobby, the stage is hosted by virtual influencer Babka and her fellow time-traveling companion, Nushi, the cat. Crafted by esteemed Hollywood creature artist Salvatore Salamone, Nushi is a robotic quadruped. Its mission is to show the power of interactive technology and how games can transcend the screen.
For the first time, developers who walk the red carpet can take a photo with Babka and Nushi and conduct a video interview about their projects to be streamed on Twitch and promoted across various social media channels, including Twitter, Instagram, and TikTok. Streams and footage will be shared under the hashtag #LivingLegends, encouraging influencers, gamers, and developers alike to shout out to their favorite creators to celebrate the global games industry’s creativity. Special giveaways are also up for grabs throughout the event.
“Game developers are celebrities in the future, so much so that Nushi and I traveled back in time just to meet some of our favorites, which isn’t easy!” said time-traveling gamer grandma and virtual influencer Babka. “And when I say favorites, I mean everyone because we love all creators. GDC is not just a large get-together of the global games industry. It’s a celebration of it. So please drop by and tell the world about your amazing games, and also take a selfie with Nushi and me! Please. Seriously. We have traveled across the space-time continuum to meet you!”
The event is open to GDC ticket holders and can be found at the Moscone Center in San Francisco in the Moscone South lobby. Starting Wednesday, March 22, Babka will stream on-site and online with Twitch influencers such as Esfand. Interviews, photos, and the #LivingLegends stories will be shared across social media. You can catch up with the latest events from the show floor by following Babka @yo_babka Twitter and Instagram and Nushi the cat @yo_nushi Twitter and Instagram accounts.
As the gaming industry continues to grow, it’s exciting to see events like GDC 2023 promoting creativity and innovation. Babka and Nushi are paving the way for game developers to have a chance to showcase their work and gain the recognition they deserve. Who knows what the future holds for game developers, but with Babka and Nushi leading the way, it’s sure to be a thrilling ride.
